You know, one of the tough things about doing Internet marketing for other people? It’s very easy to neglect Internet marketing for your own business. Over the last year or so, I’ve found myself advocating “responsive design” websites to more and more people. The benefits of a site that looks good whether it’s on a computer, laptop, tablet or smartphone far outweigh the extra time it takes to code it properly. However, if you already have a site design that you liked enough at one time to commit to, it takes a lot to commit to the time and resources to make changes.
Well, I did it. I started it a few weeks ago. At that time, it looked like this:
I liked the layout, but on a smartphone – it was annoying to use. Yes, I could pinch and zoom, swiping and scrolling to see various parts. But considering how much I recommend responsive design to clients, it was starting to feel very hypocritical. So, now it looks the way you’re seeing it. If you’re on a computer, you see a wide layout. If you’re on a tablet or smartphone, the various elements start to stack on top of each other; allowing you to read and scroll without having to pinch, zoom and swipe.
I even updated all the embedded YouTube videos to be responsive. How?
I’m glad you asked. I found an article on avexdesigns.com that explains how to make your YouTube videos responsive. Here’s a snapshot of the code involved:
I know, I haven’t posted in awhile. What can I say, I’ve been busy working on projects for other clients – and needed to give this site a little love. More exciting things are coming for Affordable Edge Marketing soon. But that’s about all I can say for now…
Let’s face it, your customers are on their smartphones a lot. And their smartphone apps usage figures are on the rise. Your customers are using their desktop computers less. They’re using their laptops less. If they need to do something online, and they can do it from their mobile device, they will.
Consider these mobile device and smartphone app facts:
- 72% of smartphone owners are using their mobile device while they’re doing something else
- 1/3 of them are using their smartphone while they’re watching TV
- (I know I do it during commercials, sorry if I missed your ad…)
- 93% of smartphone owners are using their device while they’re at home
- 81% of them are browsing the Internet
- 48% are watching videos, and (pay attention to this one)
- 68% of mobile device owners are using smartphone apps
How can you, as a business owner, leverage smartphone apps?
For starters, think about your current marketing efforts.
- How are you marketing to your customers?
- Do you know what’s working?
- Do you know what isn’t?
- Ask yourself why?
- Why is this working?
- Why isn’t this working?
Think about how you’re marketing your business to your customers
- What do you like about your current marketing strategies?
- What would you like to improve about your current marketing plan?
- Is it something you can handle in house?
- Could a smartphone app help you make and keep more money?
- Would it be wise to consult with a marketing specialist who understands current web and mobile marketing best practices?
Our determined purpose is to help local business owners prosper and grow no matter how bleak the economic outlook may be. Most business owners I’ve talked to are so busy running their business, they just don’t have time to really market themselves effectively. We think we can help. And we think the best place to start is with a free smartphone app demo.
We’d love a chance to show you what a smartphone app can do to get you more repeat business and more new customers. Just sign up for your free demo over there on the right. No obligation, no risk, and no cost to find out more…
Wondering why you should use a mobile app? After all, you probably have a website, right? Well…
- Your customers are mobile. More that 33 million US customers shop from their smart phone.
- Of those, 2.3 million have made a purchase from their device. Yes, I am one of them.
- By 2015, it is predicted that 81% of U.S. mobile users will have a smartphone.
What does that have to do with a mobile app?
All that rapid adoption of technology, all that predicted growth means our paradigm of people searching for your business from their desktop computer is fading away.
It’s kind of like the yellow pages. Oh, they’re still around. But ask yourself, when was the last time you used the yellow pages to find a business? Do you even use them once a month? For me, and for many, the yellow pages are a last resort, a last ditch effort. If you can’t find it with mobile search and you aren’t able to find a business, product or service from your desktop computer – that’s when you break out the yellow pages, if you can even find that book…
But if you have to go to that much trouble, there’s a huge chance that you’ll find a competitor first. For the business who isn’t findable online, for the business that isn’t serving up a mobile friendly website or app, that spells trouble. And this consumer shift is happening fast. Consumer adoption of mobile is happening faster than it did with the Internet. In fact, it’s happening faster than any other adoption of technology in human history.
So, why do I need a mobile app?
It’s simple really. With an Android or iOS app, you’re literally able to put your business at their fingertips, no matter where they are.
As you can see above, here’s a list of just four reasons your business needs a mobile app sooner rather than later.
- There are more than 500,000 apps in the iPhone apps store. Android is slowly catching up, but there’s still a ways to go.
- More than 15 billion mobile apps have been downloaded from the Apple App Store.
- The mobile and smartphone industry will continue to grow exponentially for the next five years. That means more and more potential app users, and more and more people who could potentially be walking around with your business “in their pocket.”
- The number of people in the US with smartphones now is even higher than indicated in the infographic.
So why does my business need a mobile app?
Remember 15 years ago when it was still okay to start a business without a website. It’s one of the first things to do now. We’re headed that direction with mobile.
The World Wide Web was opened up to the world at large in the fall of 1994. I remember, I bought my first computer and signed up for America Online. Don’t hate on me, it was a long time ago…
Five years later, we were seeing the effects of:
- Consumers adopting the technology
- The browser wars
- The rise of search engines
It took a few more years to solidify it’s hold on our lives, but by the early 2000’s, if you were starting a business, you needed to seriously consider being online. And now, it’s pretty much mandatory for almost any business venture.
Consumers are shifting to mobile technology much faster than they shifted to the Internet. The iPhone was introduced 5 years ago as I write this. The infrastructure is already in place. Mobile technology is just piggybacking its success on the Internet because the Internet is already proven to work.
Just look around your business. See all your customers sitting there, holding their mobile phones. We can help you make sure they’re getting an excellent mobile experience from your mobile app and/or mobile website. Contact us for your free mobile app demo.
Investing in a mobile app for your business can lead to an increase in revenue. Consider the following facts provided by a recent ABI research survey:
- 45.8% of consumers with your app will visit more often.
- 40.4% of them will buy more of your products and services.
- 35.8% of them will tell a friend about their shopping experience, and we make that easy with built in social sharing.
- 30.8% of consumers with your app will encourage their friends to visit your business.
But how can a mobile app increase my revenue?
One of the hardest things in terms of revenue generation is getting new customers. It takes time and money to spread your marketing message and get your brand in front of new potential customers. Statistically, they need to see your ad of have contact with your brand in some way 6-7 times before you’re really even on their radar.
We have all heard that word of mouth advertising is the most effective way to get the attention of new customers. Enter social media. Recommendations from friends have never been easier to spread. And our mobile apps and mobile websites have built in social sharing features that will prompt your best customers to spread the word for you.
It’s easier to get an existing customer to come back, provided you offer a good product, good service and customers feel like they’re getting a fair value. How do most businesses do it? Well, there are coupons, email marketing, newsletters, and print advertising to name a few ways. Our mobile apps have built in coupon systems and loyalty reward programs that will encourage your existing customers to come back more often and spend more money with you.
A custom app for your business is one of the best ways to leverage today’s word-of-mouth to get more customers and grow your business. At the same time, a mobile app is the most laser targeted way to encourage your existing customer base to visit your business more often.