About a third of the business owners I’ve talked to about social media say that. Maybe it depends on the industry you’re in. Some may not translate into these new media channels as well as others. But there are lots of business finding success at lead generation by leveraging the power of social media.
Part of the trouble with social media is there’s just so much of it. Most small business owners barely have time to run their business, let alone keep up with every new social media upstart. Lucky for you, this is one of the things we stay on top of for our clients.
Facebook and Twitter
There are the obvious heavy hitters like Facebook and Twitter. In only a few short years they’ve managed to scoop up a lot of celebrities and big brands. I don’t know about you, but I’ve even noticed TV ads where the company that is paying big bucks for their ad are showing the link to their Facebook business page and their Twitter handle. There’s no mention of their own website. Just pause and think about that…
Even being a social media advocate, it boggles my mind that a big brand would spend hundreds of thousands if not millions of dollars on a television ad campaign and point people to a web property that they don’t even own. But that’s how important these new media channels have become. And with so many people logging in and spending time there everyday, your business needs to “skate to where the puck is going to be.”
What social media channels should I be on?
So, should you be on LinkedIn? Would YouTube be a good place for your marketing message? What’s the deal with Google+ ? Need to know if Pinterest would work for your business? Wondering if you some social media darling is going to be the next Instagram? While we can’t always predict THAT kind of success, we can help you figure out a solid plan for marketing your company via social media.
Contact us for a consultation.